Digitalization in B2B sales

Welcome to the digitalization section of my blog!

Digitalization is a big issue these days, across the entire B2B landscape. It is not only sales that is pushing for it, but also other business areas that are crying out to be digitalised. I work in the chemical industry, which is traditionally very conservative, but there are other industries that are moving faster to digitalise their processes.

But what does digitalization mean for b2b sales? Well, let me focus on just a few things:

  • Digital Marketing - Lead generation with google ads, social media and email campaigns
  • Digital Management - Monitoring the sales performance with digital tools
  • Digital Team - Fast sales approach of the team members, providing the full service over the phone

I will address all three topics randomly. If you have any particular suggestions for further topics or want to publish something interesting from digital sales feel free to write me an email!

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